In the whole world the climate is changing, temperatures are rising, ice is melting and there is an increment in extreme climatic phenomena, from hurricanes to floods. Human responsibilities are now scientific evidence, confirmed by IPCC specialists (Intergovernmental Panel on climate change). At the base of climatic changes is accumulation of CO2 (carbon dioxide) produced by burning of fossil fuels (coal, oil and gas).

WWF considers it essential to start a real Industrial Revolution based on efficiency, energy saving and appeal to renewable and clean energy sources, starting from solar and wind power. As a matter of fact, renewable sources do not only contribute to increasing greenhouse gas emissions (they do not release CO2), but they are also unlimited and extensively diffuse on the earth's surface.

WWF is active in the whole world putting pressure on governments and companies to reach these objectives, also through informative and awareness campaigns oriented towards the general public, coherently with objectives set by Kyoto Protocol on climate change. It is necessary to change energy and get on to alternative energies. For this reason, WWF is active in the Climate Generation campaign: efficient by Nature. The man is the main cause to the problems which frazzle the ecosystems. Nevertheless, it is true that we are not in a no-exit spiral. Something can be, or rather, must be done.